According to New York Post, because of the not so great Pacquiao vs Diaz Pay Per View buys (more or less 250,000), Bob Arum is planning on marketing Pacquiao to the general population. Bob Arum's goal is to make casual sports viewers recognize Pacquiao.

"We're going to start marketing Pacquiao totally different," he said this week. "We're going to get him to the mainstream American language stations and get him on shows like Lettermen and Jimmy Kimmel. We're working on getting him on those kinds of shows. We're going to make him known in the mainstream. I believe it can be done. It's going to take hard work."

Pacquiao is one of the most exciting and best active boxer alive but some would argue he isn't marketable to the general American population because he could barely speak English.

Some even blamed the recent dismal showing because Diaz is an almost unknown entity. But think about it: fighters like De La Hoya, Jones and Trinidad could fight a Class C boxer and would still generate at least 400,000 buys.